While the West Coast and East Coast have been quick to embrace CBD products, they are still relatively new in the Midwest, explains Cameron Wilkerson, loyalty marketing director for Ball’s Food Stores. And with that comes a huge need for education, he explains.
Currently, Ball’s Price Chopper sells hemp-derived CBD products on store shelves and at the customer service desk, where they aren’t always easily visible. Wilkerson adds that although Ball’s Price Chopper prides itself on customer service in the aisles, the store-within-a-store format is not only visible and welcoming, but it also allows for there to be a designated and trained person there to answer questions about the products and how to take them.
CBD manufacturer American Shaman and Kansas City-based Ball’s Food Stores’ Price Chopper recently announced its new retail partnership: a store-within-a-store. Yes, American Shaman’s newest retail store is located inside Ball’s Price Chopper location on Barry Road in Kansas City, Missouri.
In-store CBD education is key
Not surprisingly, online sales of CBD products have continued to grow in recent months, especially for products that emphasize the benefits of CBD for stress and anxiety. At the same time, retail CBD sales have flattened or seen a slight decline due to customers shopping habits transitioning online and shoppers spending less time lingering in stores.
While typical store-within-store concepts at grocery and specifically at Ball’s Price Chopper have included the likes of banks, Starbucks coffee shops and mobile carrier companies, it has not tested anything to date of this nature—a retail store within a store. While still new, the cross-category partnership is expected to increase foot traffic and draw in new customers for both.
For these reasons innovation at retail for CBD products is more important than ever. And because larger retailers such as Whole Foods Market, Kroger and CVS only sell topical CBD products, an opportunity exists for other retailers to take the lead in terms of selling strategies for the wider offering of CBD products.
The 700-square-foot American Shaman store has been designed precisely to create an inviting environment, offering up an intimate, relaxed shopping space where customers can feel comfortable browsing and asking questions. Featuring a nature-based aesthetic, the interior of the store is made with reclaimed wood and botanical prints to emphasize the brand’s focus on high-quality, natural ingredients. A seating area gives shoppers a place to sample and discuss American Shaman’s products.
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Average CBD American shaman Store Manager yearly pay in the United States is approximately $42,423, which meets the national average.
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