Moghaddam: Our biggest contributing factor, or rather, motivator, for Kurvana’s success is our commitment to innovate and to push boundaries in a fast-paced and challenging industry. Part of that success lies in our continued efforts to evolve based on consumer feedback, key market trends, and most importantly, the well-being of those who purchase our products.
Jake Heimark: Launching in Nevada has proven successful for PLUS. It’s a highly engaged and active market, ripe for a brand like ours. We’re excited to explore the market in greater depth. We are already a top 3 brand in our segment according to Headset, a third-party data provider, after launching Q4 of last year.
It's no secret. Marketing cannabis brands is a massive challenge given the broad restrictions imposed on products containing THC.
What is one piece of advice you would offer marketers to be successful in the cannabis industry today?
Mehran Moghaddam: Loyal and new clients were thrilled to experience our largest product release to date. Our decision to undergo a brand refresh and align all facets of the brand was an imperative decision in order to continue pushing boundaries within the cannabis space. New product releases hit the market in early 2019 with the portfolio expansion featuring an all-natural CBD vape line for top-tier wellness benefits and everyday use, the release of four new strains within the flagship ASCND line of high-potency vapes, All-In-One disposables available in a selection of our top-selling strains, and custom hardware designed to outperform our previous generation.
Rowan: Finding exciting and innovative ways to work around channels that we can operate in is always a challenge. Because of the continued restrictions on cannabis advertisements, 2019 presented a familiar obstacle to traditional marketing efforts so we had to get creative with how we engaged new customers.
Can you share a particular challenge your marketing team encountered in 2019, and how you overcame it?
These are the marijuana stocks with the lowest 12-month trailing price-to-sales (P/S) ratio. For companies in the early stages of development or industries suffering from major shocks, this can be substituted as a rough measure of a business’s value. A business with higher sales could eventually produce more profit when it achieves, or returns to, profitability. The P/S ratio shows how much you’re paying for the stock for each dollar of sales generated.
The marijuana industry is made up of companies that either support or are engaged in the research, development, distribution, and sale of medical and recreational marijuana. Cannabis has begun to gain wider acceptance and has been legalized in a growing number of nations, states, and other jurisdictions for recreational, medicinal, and other uses. Some of the biggest companies in the marijuana industry include Canopy Growth Corp. (CGC), Cronos Group Inc. (CRON), and Tilray Inc. (TLRY). Many big marijuana companies have continued to post sizable net losses as they focus on investing in equipment to speed up revenue growth, which remained strong despite the economic disruption caused by the pandemic.
On March 31, 2021, New York passed a law legalizing recreational cannabis, expanding medical use, and decriminalizing possession of small amounts of marijuana, among other measures. Not all of these provisions will go into effect immediately and there is no timeline yet on when all these measures will be fully implemented.
Best Value Marijuana Stocks
Momentum investing is a factor-based investing strategy in which you invest in a stock whose price has risen faster than the market as a whole. Momentum investors believe that stocks which have outperformed the market will often continue to do so, because the factors that caused them to outperform will not suddenly disappear. In addition, other investors, seeking to benefit from the stock’s outperformance, will often purchase the stock, further bidding its price higher and pushing the stock higher still. These are the stocks that had the highest total return over the last 12 months.
Here are the top 5 marijuana stocks with the best value, the fastest growth, and the most momentum.
These are the top marijuana stocks as ranked by a growth model that scores companies based on a 50/50 weighting of their most recent quarterly year-over-year (YOY) percentage revenue growth and their most recent quarterly YOY earnings-per-share (EPS) growth. Both sales and earnings are critical factors in the success of a company. Therefore ranking companies by only one growth metric makes a ranking susceptible to the accounting anomalies of that quarter (such as changes in tax law or restructuring costs) that may make one or the other figure unrepresentative of the business in general. Companies with quarterly EPS or revenue growth of over 2,500% were excluded as outliers.
Only one of the companies listed below reported positive EPS growth in the most recent quarter.
The joint creation—no pun intended—of international reggae superstar Bob Marley’s estate along with major cannabis equity firm Privateer Holdings, the Marley Natural brand plays off its namesake’s commitment to social justice and environmental protection and restoration projects. It’s a connection that lends credibility to the company’s tasteful, high-end accessories and cannabis products.
Another clever use of an already recognizable name, this cannabis brand plays upon country great Willie Nelson’s ubiquity as a cannabis avatar. Like the Marley brand, the focus here isn’t really on individual strains, but on the artist’s generalized association with cannabis culture as a whole. Not that it’s stopped Willie’s Reserve—or the Willie’s Remedy line of hemp-infused coffees, teas and balms—from becoming one of America’s most recognizable cannabis brands.
25 Most Recognizable Cannabis Brands: Brands On a Mission
This unusual cannabis venture makes waves by not being recognized. Say what? The Clear is a cannabis concentrate that’s sometimes sold by the original manufacturer, and sometimes licensed by secondary makers. It’s an innovative—though by no means new—approach to propagating an already popular product through an established licensing structure (one which just so happens to conform to federal cannabis regulations). More than being just a manufacturer, the company offers various forms of support and leasing to up-and-coming manufacturers.
According to census data, a sizable majority of Americans live in states with access to legal cannabis. And in addition to all the social, political, and medical changes this brings, we’re seeing a stratifying of cannabis brands. Some are rising to the top—earning themselves loyal fans and devoted followers—while others struggle to maintain their market share.
While there’s no single and simple formula for success in the cannabis world, you’ll pretty quickly recognize some common elements and themes at work. With that in mind, let’s take a look at the 25 most recognizable cannabis brands. They’re ranked not by popularity, but by buckets: Branding, Product, and Mission