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cbd oil marketing

CBD is not psychoactive. This is the overarching property that makes CBD be perceived as more acceptable and safer than other cannabis products. As already mentioned, unlike THC, CBD doesn’t have any psychoactive effects when vaped, smoked, ingested, or applied to the skin. In short, anyone can use it without the risk of getting high, which is a big plus.

Against the background of these challenges, creating a rock-solid CBD brand begins by showing your target audience that you are unique and poised to offer something different that is absolutely worthy of their money.

B2B Marketing

How do you build and market a CBD brand that will withstand the heat?

To that end, we’ve put together a comprehensive cannabis and CBD oil marketing guide to give you a holistic picture of how to market your CBD brand like a pro in 2021 and beyond.

For example, during our research last year we discovered that the elderly are the best target audience. Earlier this year, a report from Forbes reached the same conclusion. Secondly, pain management is the most “popular” condition among CBD users. A brand that wants to excel at propelling its CBD brand as one of the best in this space should leverage these two data points when crafting brand strategy.

However, the COVID-19 pandemic has caused unprecedented lockdowns all around the world, collapsing daily operations and changing consumer behaviors in nearly every industry. As the response to COVID-19 ramps up, retail stores have shut down. The market started experiencing a shortage in supply due to the nationwide shutdown of transportation and manufacturing in major raw material manufacturing countries, such as China and India. In addition, due to supply chain disruptions in the U.S., the supply of other raw materials has been limited, which is disrupting the manufacturing, and in turn, the supply chain of CBD consumer health products.

As the response to COVID-19 ramps up, retail stores have shut down, thereby impacting the sales of CBD products. Disruptions in the supply chain have led to limitations on the supply of other raw materials, hampering growth.

COVID19 cannabidiol market impact: 6.1% decline in revenue growth

Products in the market provide users the health benefit of cannabidiol without intoxication. Hence, they are gaining traction within a short time. Moreover, competition in the global market is high because companies are focused on increasing their product offerings, entering new markets, and gaining new consumers.

The global cannabidiol market size was valued at USD 2.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028. Due to its healing properties, the demand for cannabidiol (CBD) for health and wellness purposes is high, which is the major factor driving the market growth. In addition, the rising acceptance and use of products due to government approvals is a major factor expected to boost production for CBD-infused products.

Companies are entering into multiple partnerships and launching innovative products for increasing their distribution networks and expanding their consumer base.