The Food and Drug Administration, however, is still figuring out their own regulations, which will determine if CBD is permissible for use in food and dietary supplements. Still, even with the lack of guidelines established, the industry has continued to expand, and sales of these types of products are expected to reach $5 billion in this year alone. Data collected by the Brightfield Group shows that the industry is projected to reach $24 billion in sales by 2023.
“I believe that the plant, there’s sort of a natural intelligence there. All these various chemistries work in concert.”
CBD is often used in creams, food, and tinctures. While hemp is in the same category of marijuana, the amount of THC included is negligible. THC is the substance associated with the intoxicating effect that many people associate with marijuana use. Hemp was legalized through the passing of the 2018 Farm Bill, and the US Department of Agriculture has finally released an interim rule, regarding the regulations on cultivating the crop.
Straight Hemp, a CBD company that is based in Arvada, has established multiple partnerships through their lifetime. However, a report from the Denver Post indicates that they’ve secured a massive partnership with Earth Fare, a chain of health food stores. With this new partnership, the supermarket chain has agreed to sell Straight Hemp’s products in 57 stores, spread across 10 states. Devin Alverez, the founder and CEO of Straight Hemp, called the agreement their “largest partnership to date.”
Alvarez expressed that their product line doesn’t use pure CBD isolate, known as cannabidiol. The company instead offers full spectrum hemp oil, which means that the remedies have trace amounts of THC, also known as tetrahydrocannabinol. He stated,
While Straight Hemp offers vaping oils and devices, the only remedies that Earth Fare has agreed to sell are the balm and CBD oil. Vaping has had a negative reputation in the industry lately, with many bans spanning across the country. While Alvarez expressed confidence that their vape is safe, as it contains “100 percent pure hemp essential oil,” the products will not be available with Earth Fare.
The products by Straight Hemp started being sold in 2017, according to Alvarez. He added that the hemp plants, extracts, and products go through third-party testing throughout the creation process.
As the number-one selling dietary supplement in natural channels, CBD is growing in popularity and consumers are demanding higher quality products. With so many CBD products to choose from, consumers often lean on natural retailers for expertise. Straight Hemp’s partnership with Earth Fare will provide more access to consumer education and CBD products.
Arvada, Colorado-based CBD wellness company Straight Hemp has launched its CBD oil and balm products in wellness supermarket chain Earth Fare.
Earth Fare is the largest retailer that Straight Hemp has partnered with to date. The company’s products are available in 57 Earth Fare locations across 10 states, reaching more mainstream and health-conscious shoppers.
“Straight Hemp’s mission is to get the best products into as many consumers’ hands as possible who need them. Natural channel chains are one way to do that,” said Erin Reynolds, director of sales at Straight Hemp. “Earth Fare is a clear partner in this endeavor, and we are aligned with their philosophy of being a community-driven retailer known for giving back. We are thrilled to be working with them.”
In addition to the Earth Fare locations, Straight Hemp is available for purchase online in all 50 states and select brick-and-mortar retailers.
Palmetto Harmony was created because of Janel Ralph’s daughter Harmony. She was born in 2007 with a rare genetic condition known as “smooth brain,” which produces multitudes of seizures that are considered untreatable by modern medicine, according to the company’s website.
Palmetto Harmony , a vertically integrated hemp-derived CBD company with USDA Organic Certifications on its flower-only products, is now selling its products in all Earth Fare locations.
“Getting into Earth Fare has been a long-time goal for us. They have a very strict ingredient and product philosophy; the most rigorous and uncompromising in the industry. Their dedication to sourcing only the highest quality products is in alignment with our commitment to safety, transparency, and efficacy. We are excited and proud to be on their shelves,” said Palmetto Harmony Founder and CEO Janel Ralph.
Why the company was founded
Earth Fare, founded in 1975 in Asheville, North Carolina, operates 54 stores in 10 states.
“We are delighted to have Palmetto Harmony, one of South Carolina’s first-generation industrial hemp processors, be recognized for their superior product by Earth Fare, a regional food company that focuses on high quality,” said South Carolina Commissioner of Agriculture Hugh Weathers. “This is positive news for the South Carolina hemp industry.”
The Palmetto Harmony Sublingual Oils and suppositories can be found in the Earth Fare CBD Oil section and the Palmetto Harmony Topical Creams are in the first aid section of all Earth Fare Wellness departments.
The website adds: “Harmony, and hundreds of other children like her, are now able to have a quality of life that never seemed possible in the past. Harmony can go days without any episodes and her pharmaceutical intake has reduced by 90 percent. This reduction in pharmaceutical intake has allowed her to become more alert and aware of her surroundings.