Today, the only CBD ads Facebook will approve are ads for CBD topicals, a policy change that was made in 2019 (previously, topicals were banned too).
While the fact remains that there is ultimately no guarantee of approval on Facebook, Instagram, or Google regardless of the actual content of your ad creative or landing pages, we do recommend (and help our clients with) the following method for increasing your chances of approval on these platforms:
What’s Allowed on Facebook & Instagram?
In short, it’s not just the content of your ad creative that decides whether your ad will be approved—it’s also what’s on your website. The landing page matters because Facebook and Google’s ad approval processes are automated, meaning that your ad and the site it redirects to will be crawled by their bots in order to make an approval decision.
It’s important to note that due (at least partly) to the automation factor, even ads that do deserve approval based on Facebook and Google’s CBD advertising policies are often rejected regardless. As noted by Digiday, “Facebook consistently makes mistakes with flagging ads, and the ads still must abide by Facebook’s other advertising policies and community standards.”
“CBD business owners have taken great care to obey the law as it has evolved, but have struggled immensely to understand and abide by the much stricter, more secretive and inconsistently enforced ad policies of tech platforms that act as gatekeepers to mainstream digital marketing. Facebook in particular makes no mention of CBD anywhere in its public ad guidelines, but it has an internal policy that specifically bans ads for CBD.”
Many people find CBD to help with (although not scientifically proven):
Additionally, there are nasal sprays, candy, gummies, and candles that further reveal the variety of ideas within the popular CBD niche.
1 – Facebook, Instagram, Google Ads (Search & Display)
CBD or cannabidiol is an ingredient of cannabis. However, legal CBD is not psychoactive, and not part of any of these groups: stimulants, depressants, opioids, and hallucinogens. Psychoactive drugs affect the body’s central nervous system and are different from legal CBD.
You have to familiarize your prospects with your brand by sharing helpful content. And you must prove your expertise if you want to keep your audience interested in your offers.
There are many CBD products available, with product types like:
Google AdWords is one of the most powerful advertising services in the world today, and your business can reach tons of new customers with a strong advertising campaign. However, Google CBD advertising can sometimes be complicated. AdWords has been known to remove CBD advertisements on Google. Luckily, there are ways to avoid having your advertisements taken down.
You may be asking, can I promote CBD on Instagram? Well, Facebook owns Instagram. This means that your CBD advertising on Instagram needs to adhere to Facebook rules. Therefore, you can only advertise topical products, but there are still tons of ways to promote your brand beyond just advertising CBD on Instagram.
CBD is only legal for consumers aged 21 and older, so your CBD advertising must be geared towards a mature audience. While it’s difficult to ensure that your advertisements will only reach consumers age 21 and up, there are a few ways to deter underage CBD use.
CBD Advertising Online
Before you get started with your CBD advertising campaign, it’s important to understand CBD advertising regulations. The 2018 Farm Bill made hemp-derived CBD legal, but selling CBD is still heavily regulated by the Food and Drug Administration (FDA). If your advertising does not comply with FDA guidelines, it could be removed or rejected from platforms. Here are some guidelines to keep in mind as you begin your journey into CBD advertising.
Also, emphasizing photos in your content is great, since it will help customers recognize your products. Finally, every CBD company has a disclaimer to help them comply with the FDA. Including a disclaimer in your advertising is a great way to show your commitment to honest and direct CBD advertising.
As the CBD industry continues its rapid growth, your business is sure to face some competition. A good advertising campaign will set your CBD business apart from the rest and ensure a dedicated customer base.
CBD is one of the most exciting new industries in the United States. An estimated 64 million Americans tried CBD over the past year, and spent $327 million on CBD oil and other CBD products in 2017. By 2022, that number is expected to reach $22 billion!