When you’ve created your website, you should concentrate on your branding to let the world know about your company.
The federal government considers hemp-extracted CBD products as legal, which are made from industrial hemp. Any CBD Products (i.e. CBD Oil or CBD Vape) is considered legal to sell as long as it’s active THC level doesn’t cross the authorized threshold of 0.3%. Most often that is not the case for marijuana extracted CBD products. When this 0.3% THC threshold exceeds for any CBD products, it is federally illegal to sell.
If you are planning to sell CBD products as a retailer, either online or in store, you need to do the following:
Factors Related to Marketing Plan
5. Establish your Brand
You need to choose a quality supplier, whether you are interested in reselling and distributing or creating your own branded CBD products. Here’s what you need to consider:
Choose a website development platform: Your web development platform is equally important as your website content is. You have to choose a platform according to the needs and demands of your business. Keep in mind that there are many platforms out there that will not let you sell CBD product right away. We recommend WordPress or Shopify to launch your CBD business website.
Cannabis is an enormous business opportunity and the most buzzing word right now in the USA. People have a huge amount of information on the internet regarding this topic, though it has legalization issues across different states in the U.S. In this article, we will discuss how big CBD business opportunities are in 2021 and how you can extract some information for your already existing retail business, (i.e.: Medical Practice, Holistic Treatment Facility, Spa Saloon, Pet Care Shop, Vape Shop, Natural Food Store, Yoga Center etc.) from this booming industry.
Sources of CBD: In Europe, farmers have many years of hemp-growing experience and many reputable CBD wholesalers collect their CBD from them. In recent years, an increased number of US hemp-derived CBD came into existence. When a supplier cultivates hemp in-house, make sure to get yourself informed of their farming methods to verify that they follow the standards and their raw materials meet the standards of the industry.
As an entrepreneur, your product is everything. Because of my background as a pharmacist, I knew we owed it to our customers to meet the high standards needed to get our facility for making CBD topicals certified as an OTC maker. That means the FDA has certified that our equipment and procedures meet the strict standards to make over-the-counter quality products. The truth is, this is rare in the CBD industry. It’s time-consuming and a challenge, but one we accepted gladly.
I was thrilled to see how much health and happiness it brought to their lives. It was incredibly fulfilling to use my expertise to create products from scratch and then see their impact. As word of mouth spread, I knew I had to leave my previous career behind and launch Green Roads.
Today, launching a CBD company is relatively easy. Dozens of manufacturers are ready to provide finished goods to any entrepreneur with a logo and a label. Somebody with any background can get into the CBD business, and there are now more than two thousand CBD brands means that many novices have jumped in.
Find the right testing lab
All of our CBD and other hemp-derived ingredients come from American-farmed hemp plants with certificates of analysis. These certificates show that the hemp extracts do not contain unsafe pesticides or contaminants like heavy metals. Hemp plants have a sponge-like quality. They’ll draw up whatever elements are in the soil, including those nobody would want to consume. That’s why I insist on this sourcing and certificates.
CBD has had an explosion in popularity. That means countless brands that want a slice of the pie slap their logo on a boilerplate oil or topical cream from an industrial manufacturer. The difference between many of them is only label-deep. As a pharmacist, I had a vision of CBD oil that set a new bar in taste, effect, and mouthfeel. I refined the recipe over and over again until I got there. I didn’t want to create a CBD oil that was curdling, bitter, and like, “taking your medicine.” I believe our proprietary CBD oil is a premium wellness experience, but even brands who aren’t manufacturing their oils should keep pressuring their manufacturer to improve the customer experience.
Never in my life did I expect to become an entrepreneur. For more than 20 years, I worked as a licensed compounding pharmacist. But in 2013, everything changed. I learned about CBD when I was introduced to it by my friend and talented entrepreneur, Arby Barroso, who struggled with health issues. He thought CBD could help, so I started making simple CBD oils and topicals for Arby and my friends and family.
Still, if you’re serious about doing what’s best for your customer, I believe products should meet certain standards of quality. Here are a few quality control processes that represent the best practices of how a CBD company can make its products.
Understanding your legal obligations and playing it safe is key in a highly scrutinized industry. While CBD businesses everywhere await clearer regulatory guidance, it is important not to craft your marketing strategy around the supposed benefits of CBD. It’s also important to stay apprised of new developments as the FDA moves forward on crafting new regulations.
Currently, the FDA is still devising regulations, leaving the CBD industry in a sort of gray area. So far, the federal agency has signaled that marketing CBD as having health benefits will not be tolerated. It has also initiated a crackdown against CBD-infused foods and beverages in some instances.
Each of these challenges will likely be cleared up as more concrete regulation appears, but in the meantime, CBD businesses must remain adaptable and well-informed. Changes in the industry come on a day-to-day basis, so preparing backup plans ahead of time could save you a great deal of time and money should the worst come to pass.
Understand your legal obligations
To successfully advertise and sell your CBD products, you will have to be creative. Establishing your own e-commerce store or carrying your products in a brick-and-mortar location is a must. Marketing your product with an organic search strategy and customer loyalty programs is always safer than engaging in paid advertising. And, of course, every market is a bit different, so do your research and understand your local and state laws.
“I used to be a pro snowboarder … and I was always sore, my muscles were constantly in agonizing pain. I tried CBD, and it helped me tremendously,” said Slovik. “Then, years later, cannabis … started coming to the forefront, and there was research and data backing up everything I felt on the mountain.”
CBD products are generally created in several steps. First, the raw material needs to be cultivated and harvested. For example, if you plan on using industrial hemp to create your CBD products, you will either need to cultivate or purchase a large amount of the plant. From there, CBD oil is extracted from the plant using a variety of methods. Again, you can do this yourself or outsource the process to an extraction company. Once you have extracted the CBD oil, it can be sold as a concentrate or used to infuse a variety of products. Some of the most common CBD products on the market today include sublingual tinctures, infused edibles and topicals, like gels or creams.
Needless to say, society is growing more open-minded and accepting of CBD. Many individuals are turning to it for pain relief, stress management, better sleep, and more; and many gas stations, restaurants, and local CVS stores now sell it.